EVERYDAY DRINKING

EVERYDAY DRINKING

Wine

The Wine Industry's Uneasy Relationship With 'Funflation'

Why "de-mystifying" wine, and trying to sell young people cheap plonk, doesn't work.

Jason Wilson
Feb 24, 2026
∙ Paid
Australian rock group Airbourne performing live, with wine. (Photo: Kevin Nixon/Metal Hammer Magazine/Getty Images)

So I’ve been looking at what concerts are coming to Philadelphia over the next few months. Seems like a roundup of usual suspects: Tame Impala, Morgan Wallen, Bruno Mars, Waxahatchee & MJ Lenderman, Cardi B, Noah Kahan. I’m certain this is …

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