Is Wine an "Experience" or a "Thing"?
Where does wine fit into the prevailing late-capitalist ethos of buying experiences over stuff?
People want experiences, not things. How many times have those of us in the lifestyle space heard this trope? For more than a decade, it’s been nearly gospel in the world of fashion, entertainment, media, and hospitality: Younger generations of consumers would rather spend money on experiences than on acquiring goods. Outlets from