When Cocktails Were Not Too Complicated
What my favorite century-old cocktail book says about simplicity and taste.
Last week, in case you missed it, I posted a lil rant about big brands co-opting cocktail culture, spirits media, and how main character energy is killing artisan spirits. As I wrote:
But with bartending—particularly at the high end, where some people call it “mixology”—things get a whole lot murkier. With cocktails, the focus is much more on the bartend…