EVERYDAY DRINKING

EVERYDAY DRINKING

Spirits & Cocktails

How Maxim Ruined Egg Nog

Think egg nog is gross? Try these alternatives.

Jason Wilson
Dec 23, 2025
∙ Paid

Maxim, the infamous bro magazine, has ruined numerous things over the years. Some of you will soon count egg nog among those things.

But first, a confession: About a decade ago—during a strange detour in a career full of strange detours—I did a short stint writing about drinks for Maxim. Yes, I realize this puts a big dent in my feminist credentials (and…

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