Why Maturana Matters
What a lesser-known grape, grown by a tiny winery in Rioja, can tell us about size, scale, and the future of wine.
Even in bad years, winemakers have to make wine. As the old adage goes: Anyone can make decent wine in good years. The bad years are the ones that show who’s great and who’s merely average. Bad years are when dogma, status quo, the common wisdom, and dated marketing strategies must be …