The Other Japanese Tea
Hojicha might be easier than matcha for Americans to love.
We’ve talked about the matcha ‘clean’ girls. We’ve talked about the loaded iced coffee girls. But what’s the next drink fad for the ‘little drink’ economy?
The caffeine beverage market is a crazy space right now, from energy drinks to ‘supercharged’ iced lemonades, but tea has taken on a new functional purpose for the American market. Matcha is the easy …