Coffee Is No Longer The Most Important Part of Coffee

As we enter coffee's "fourth wave," cold is more popular than hot, flavor-maxxed lattes rule, and insane creamer 'innovations' are here to stay.

Left: an array of Torani coffee syrups (Getty Images). Right: a s’mores latte with chocolate sauce, graham cracker dust, and marshmallow fluff from Soul Brew in Long Island.

The way Americans drink coffee is ever-changing. But right now, we’ve evolved to a place where the coffee itself may no longer be the most important part of the beverage. What happen…