EVERYDAY DRINKING

EVERYDAY DRINKING

Culture & Food

Gen Z to Wine: Please Stop Condescending to Us

A response to Wine Spectator's—and the industry's—hand-wringing over young people and their wine-drinking habits.

Caroline Lamb
May 07, 2026
∙ Paid
How the industry views Gen Z. (Photo: Stefano Guidi/Getty Images)

Today, we’re introducing Caroline Lamb as a new contributor to Everyday Drinking. Caroline is a wine professional based in Detroit, who works in distribution, contributes regularly to the Business of Drinks podcast, and writes about wine and culture at The Enjoyer.

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Caroline Lamb's avatar
A guest post by
Caroline Lamb
Writer in the wine world. 20-something mother of 2. Regular contributor at Everyday Drinking and the Business of Drinks podcast.
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