EVERYDAY DRINKING

EVERYDAY DRINKING

Coffee Is The New Cocktail

Maybe it's time bartenders took some inspiration from baristas.

Anna Maria Arriaga
Jan 31, 2026
∙ Paid

As I walk around New York City, I’m accustomed to seeing outrageous signs outside of restaurants, bars, and cafes. Humorous drink names, happy hour specials, and creative illustrations of beverages all constantly scream at you from outdoor blackboards, desperate pleas for you to come in. It’s not often one of these advertisements stops me in my tracks. …

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