EVERYDAY DRINKING

EVERYDAY DRINKING

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EVERYDAY DRINKING
EVERYDAY DRINKING
"We Need to Destroy This System and Start Over": Crisis and Opportunity in Rioja
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Wine

"We Need to Destroy This System and Start Over": Crisis and Opportunity in Rioja

As Rioja faces serious problems, a new generation is reshaping Spain's most famous wine.

Jason Wilson
Oct 25, 2023
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EVERYDAY DRINKING
EVERYDAY DRINKING
"We Need to Destroy This System and Start Over": Crisis and Opportunity in Rioja
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Photo: Tentenublo

I was shocked to read Tim Atkin’s piece about serious problems in Rioja—“Rioja on the Rocks”—a couple of weeks ago. I knew that Rioja had issues, but Atkin (the foremost English-language expert on Rioja) paints a dire picture of a region in crisis.

As Atkin reports, the regional governments of La Rioja and the Basque Country plan to detr…

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