On Being a Lover of Eau de Vie in the Age of Fireball
Thoughts on fine spirits during a week when the maker of Pappy Van Winkle is sued for fraud for its ubiquitous, low-end cinnamon swill.
We’re always told that, in life, we can’t “have it both ways.” Apparently this maxim does not apply to corporate spirits brands. A company like Sazerac, for instance, can build a prestige reputation upon its super-premium brands, such as the coveted, overhyp…