Confessions of an Anti-Influencer
Case in point: Look how at how effective my advocacy of Cognac has been.
Several years ago, I read a New York Times article that asked, “Are You an Anti-Influencer?” Apparently, based on a study of purchasing patterns at a national convenience store chain, some consumers are drawn over and over to unpopular products—Crystal Pepsi, Watermelon Oreos, Frito-Lay Lemonade, and Cheetos Lip Balm were given as examples.
“We looked in…